We highlight how the digital and physical worlds connect.

The #WDYT campaign provides a daily rank for the social media performance of over 160,000 businesses in 1,300 locations.

This enables us to highlight how social media activity impacts the performance of physical businesses, it is available to all UK Towns and Cities and is delivered by the patent-pending Maybe* platform.

The #WDYT campaign

The #WDYT campaign was instigated by the Future High Street Forum in 2016. Maybe* have extended it to a national program to highlight the opportunity to accelerate high street evolution by embracing AI-powered digital tools and skills training.

The Maybe* platform uses artificial intelligence (AI) to benchmark social media performance and turns social media conversations into customer insights, qualified prospects, footfall, and sales, on demand.

the team

Dianne Savory, OBE, DL

CEO & founder

paul inman

erin barrett

emerson osmond


Hannah dove
Place manager

ellie hoy
product manager

tash james
account manager

jess savage
creative manager

Amy rountree
insights manager


‘Excellence in Digital Marketing’ by Tech Awards

We’re thrilled to announce that the #WDYT (What do you think) campaign has been shortlisted by Retail Week’s Tech Awards for the ‘Excellence in Digital Marketing’ award.

Best Investment in a High Growth Female Founder

Maybe* has been shortlisted for the esteemed UKBAA Angel Investment Awards in the ‘Best Investment in a High Growth Female Founder’ category. 

WinTechSeries Award

The #WDYT campaign, delivered by Maybe*, has been shortlisted for the ‘WinTechSeries Achievement Award’.

The category highlights individuals, companies or groups that demonstrate evidence of driving significant changes within their organisation or industry. 

Natwest ‘High Street Entrepreneur of the Year’

Polly Barnfield, OBE founder of Maybe* was shortlisted for the 2017 NatWest Great British Entrepreneur Awards in the ‘High Street Entrepreneur of the Year’ category.