How do I get started with Twitter?
So, you’ve decided that your business needs its own Twitter account but you’re not sure what to do next? Perhaps you’ve only ever been on Facebook before and find other social media platforms a bit intimidating?
Don’t panic – this blog post will help you figure out exactly what to do.
We’ll start with the basics of setting up your account and writing a bio and then look at what to post.
Helpful articles: Is Twitter the right channel for my business?
First things first
Firstly, you need to set up a business Twitter account. This will only take you a few minutes and you start by choosing a name up to 15 characters in length. This is called your handle and would be your brand name or something easy for your audience to find. You also need a profile pic which could simply be your brand logo. You can also add a header image which will show at the top of your page so choose something related to your business.
Helpful articles: How to set up a business twitter account.
All about the bio…
The next step is to write a killer Twitter bio that will sum up who you are and what you do – a bit like a business card. You can also say why people should follow you or what you want them to tweet you about. Try taking a look at some big brands for some inspiration on what to include.
Helpful article: How to write a killer Twitter bio
What should I post?
Now you’ve got your Twitter account, what should you post? Well, it really depends on what you want to achieve. While big businesses may be using Twitter purely as a customer service channel or as a promotional tool to shout about what they are doing; your account may need to be a combination of those plus some background to help create awareness of your business.
A great way to start generating some engagement around your account however, is to simply ask your followers a question.
Helpful article: What to post on Twitter
- Make sure your Twitter handle makes sense for your business
- Treat your Twitter bio like a business card
- Look at big brand accounts for inspiration
- Post questions to encourage your new followers to answer
Maybe* turns your social media conversations into insights and actions that deliver results.