Social Media for the time starved business owner

Social Media for Time Poor Business Owner

We all know it can be difficult to keep on top of social media, especially as a business owner.

Here we will talk about key actions you can make to help your channels thrive even if you are short on time.

Social Media IS worth your time.

As a business owner it can be hard to justify investing time in social media. However, with almost half of the world’s population on social media, it is a quick and inexpensive way to benefit your business. 

We all know it takes time and energy to build up your social profile to make it work for you, so we have some helpful tips to get you on your way.

Helpful articles: Is social media worth your time, Five benefits of using social media, Here’s why social is important to your customers 

Choose the right channel

Make sure the channels you are using are right for your business. Who are your customers and how are you going to connect with them? You need to be showing up where your customers are.

Helpful articles:

Choosing the best platform for your business ,  It’s time to review your channels

Post consistently

It is important to post consistently. Whether it’s daily or a few times a week, be sure to keep showing up. Follow a posting schedule that is manageable for you, this way you are more likely to keep to it.

Helpful article: When you do it matters, How frequently should you post on social media? 

Scheduling

Planning and scheduling your posts can help save time, leaving you more opportunity to interact. It also helps to make sure great content is always on your feed even when you are not online.

Helpful article: How to create a Buffer account

Get the most out of your content

Make sure you are getting the most out of your content. It is not always about creating new articles and posts but sharing and reposting relevant content, whether that be reusing previous posts or sharing from someone you follow. Your followers are unlikely to see everything you post, so don’t worry about repeating yourself. 

Helpful article:What’s old is new again, What do I post when I’m unsure what to post

Key takeaways

  1. Be on the right channel for your business.
  2. Post regularly and show up for your followers.
  3. Scheduling is a great way to save time and keep your feed full of great content.
  4. Reuse and repurpose content.

Maybe* turns your social media conversations into insights and actions that deliver results.