Hashtags on social. Where you need them and where you don’t

Hashtags

Hashtags are an important tool on social media platforms as they group together content people are creating about a specific subject. Hashtags make it easier to see all the conversation around a subject, such as important events, new product launches, and national holidays.   

In this article we take a closer look at where and how to use hashtags on the different platforms;

Hashtags on Twitter

Using hashtags on Twitter can help categorize your content and help you to join in with relevant conversations. Keep it simple and to the point. See more on that here.

Hashtags on Twitter can also be used to join in with broader conversations around big events like the #RoyalWedding or national days like #WorldPizzaDay and popular weekly hashtags such as  #TBT- Throwback Thursday.

Using these hashtags to join the discussion around subjects that matter to your business can broaden your reach as anyone who searches for the hashtag or term is more likely to see your content. 

Remember to only use hashtags that are relevant to your business or community and the content you’re creating. Using irrelevant hashtags as a blatant sales tactic is a real no no and will mean you lose the trust of your potential customers. 

Have a look at a holiday calendar and see if any of the dates relate to your business. For example, if you own a bookshop then #WorldBookDay would be an ideal event to get involved in.

Helpful articles:  Use obvious Hashtags on Twitter

Hashtags on Instagram

Similar to Twitter, using hashtags on Instagram can enable you to broaden your reach by engaging with users outside of your followers. Using hashtags is also a great way to get discovered by new customers – read this article to see how. 

Engaging with a community can help build your brand and Instagram is perfect for this. Hashtags are more niche and spending a bit of time finding the most relevant ones for your business or community is a worthwhile task. 

Using general hashtags on this platform such as #food will have little effect as your post will be lost in a mass of others. However finding a hashtag that is more specific to you, like #CornishFood or #SeasonalEating will mean that you can easily find similar accounts to engage with and start building a community. If you don’t know where to start a good tip is to take a look at accounts you like in your community and see what hashtags they are using.

You can also follow hashtags on Instagram which is useful for joining in with conversations around topics that are relevant to your business. When searching a hashtag just tap follow and you will see its results appear in your feed.

Helpful article: How to get your products discovered on Instagram

Hashtags on Facebook and Linked In

Hashtags work differently on Facebook. They were introduced in 2015 but didn’t take off in a big way. However, businesses are increasingly using them and they are now searchable on the platform so they are definitely worth using to make your content searchable. It can also be useful for categorizing your content. Just remember to keep it relevant. Less is more on this platform; 1 or 2 hashtags should be enough. Similarly, on Linkedin, hashtags are relatively new and used only where relevant. Adding them to your articles gives them a higher chance of being discovered by other users.

Helpful article: What is a hashtag (#) and why are they important?

Local Hashtags

Engaging with your local area and audience can be hugely valuable to your business and a useful way to grow your audience and community. Searching the content within a local hashtag is easy in the Maybe* platform and can be an ideal place to start if you are new to social media and hashtags. Simply enter a hashtag into the search bar and click the plus sign to add this to your conversations. The results from all social platforms will then appear in your feed.

There will be lots of conversations going on around your local area for you to get involved with. For example #PlasticFreePenzance is a hugely active and growing community within Penzance, showcasing local businesses and highlighting relevant events. The #WDYT campaign is all about championing your local area and has already accelerated the digital evolution of 30 towns and 2000+ businesses so remember to use the #WDYT hashtag too and we can amplify your posts!

Helpful article: Learn about social listening to help boost your business strategy.

Key takeaways

  1. Keep hashtags on Twitter relevant to your business
  2. Use Instagram hashtags to build and grow your community 
  3. Spend some time looking at what local hashtags you can get involved with and get networking with some other local businesses

Maybe* turns your social media conversations into insights and actions that deliver results.