The UK government has awarded £8.6 million to a newly created High Street Task Force, a consortium of experts that includes Maybe*.
The High Streets Task Force’s objective is to help reinvent town centres and support local authorities applying to the Government’s £675 million Future High Street Fund.
Maybe*, who power the WDYT campaign, is one of the ten companies that form part of the High Street Task Force who will provide data, expertise, knowledge, training and support to those involved in helping to regenerate town and city centres across the country.
Polly Barnfield, CEO and Founder of Maybe* said:
“We will provide the High Streets Task Force with access to data insights and training that can help them transform their places faster.“
Manchester University’s Institute of Place Management (IPM) leads the consortium of organisations that will deliver support to local authorities and communities who want to transform their high streets. The consortium will be managed by multinational professional services network PwC UK (PricewaterhouseCoopers).
Professor Cathy Parker, Co-Chair of the IPM at Manchester Metropolitan University said:
“Many of England’s high streets are at crisis point and are not the bustling hearts of their communities that they once were. Action needs to be taken locally and the Task Force will help councils, businesses and communities to make this happen.”