If you struggle to produce interesting and unique content, the solution may be closer and easier than you think.
The majority of people are on social media every day – 3.2 billion Daily Active Users to be more precise, or around 42% of the population (*Emarsys, 2019) – so using a little of this time and knowledge from your employees could help produce great content and even boost your company’s sales.
Your staff can contribute great ideas for content, as they know your business best. They can also be the key to spreading the message about what your organisation offers.
Here are a few ideas:
- Ask your employees to engage with your content online, and even their friends and family too. This will boost online conversations and contributing should give staff a sense of pride. Simply put, your team of employees, close friends, and colleagues can become brand ambassadors for you. Consumers will see your staff as the real people they are, humanising your business too.
- Share your staff successes via social, eg feature an employee monthly. Posting photos of your staff and work environment helps your brand’s personality shine through to your audience. It will make your employees feel valued and motivate them to repost to their own social media channels.
- Ask your staff for ideas and have an easy way for your team to put ideas forward. These could be team pictures or advice about your services or products.
- Incentivise your staff to contribute – eg prizes for the best ideas, most engaging piece of content, or best picture in the workplace.
Helpful article: Leverage your Team, Share Your Knowledge
Here are some great examples:
Tonight is your last chance to get your hands on our #Fabulous #TeaTimeTipple offer this week, and our wonderful bar team are here to supply you with all your cocktail needs! Ends at 8pm this evening!#RealBartenders #Cocktails@TheBreweryChelt @CheltenhamBID @CheltClubbers pic.twitter.com/VrmclBgJiQ
— Cosy Club Cheltenham (@CosyCheltenham) May 9, 2019
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🌟Employee Feature🌟 Have you met Caleb? He’s what we like to call our master creator. Every scoop or float is a work of art! Caleb has been with us from the very beginning; before we even officially opened. Caleb is a theater major and at any given time he may be working on a show or project. He also works at Burrito Day and is a leader for Young Life. He will tell you his favorite part about working at The Soda Jerk is seeing how excited people get, including the adults who still get giddy over ice cream. The time we had four teenage boys come in and sample all 16 flavors is a huge memory for Caleb. He couldn’t stop laughing! When asked about his favorite flavor we have ever carried he said, “The Flavor That Must Not Be Named!! It was so good!!” However since that is a seasonal flavor, his current favorite flavor is Rock Town Bourbon Pecan. Come in this weekend and see what Caleb can create for you! • • • #employeefeature #meetourteam #sodajerkicecream #centerstreetsampler #icecream #loblolly #loblollyicecream #eatlocal #shoplocal #mysearcysignatures #downtownvarieties #searcy #centerstreetsearcy #shopdowntownsearcy #eatdowntownsearcy #mainstreetsearcy #visitsearcy #exploresearcy #smallbusiness #searcy #searcyarkansas #arkansas #mysearcy #smallbusinessrevolution #readyforarevolution
Consumers will love seeing a little ‘behind the scenes’ content on your feeds, as it creates a sense of intimacy and loyalty. To create long-lasting relationships with your customers, you’ve got to create a real human connection with them.
Your staff are a big part of what makes your business unique, and their expertise is also a differentiator – so using their ideas and sharing their achievements should positively impact customer perception, your social following and ultimately sales.
- Your staff can contribute great ideas for content, as they know your business best, so ask for ideas and even incentive them to put them forward..
- Consumers will love seeing a little ‘behind the scenes’ content on your feeds, so share staff successes and interesting things that happen in your businesses.
- Your team can also be the key to spreading the message about what your organisation offers, so asking them and even their friends and family to engage with content is a great idea.
Maybe* turns your social media conversations into insights and actions that deliver results.