What to post on social media – hint: it’s not all about you

When you’re wondering what to post on your social media channels, the first point that you should remember is that it’s not all about you. Your audience may well be interested in what you have to say but they will only continue engaging and following you if your content is worth something to them.

Stay relevant

On social media, it’s easy to get comfortable with posting the same type of content, which can get tedious for your followers. Here are three ways you can stay relevant on your customers’ feeds:

  1. Provide quick tips on how to use your product, service, event, etc, and what problems they may solve.
  2. Offer something entertaining that your followers can share with their followers.
  3. Keep your followers up to date with images of new stock, services, news, and/or events.

Helpful article: How to stay relevant on your follower’s feeds

Keep it in context

Remember, your audience doesn’t just follow you, they follow many other accounts as well. Because of this,  it’s important to think of your posts in context on your customers’ feed. Your posts will be sandwiched in between a funny quote a friend has shared, a picture announcing a colleague’s new baby, a link to a video, or a comment on a news article.

With this in mind, how do your posts fit in? Are they too salesy? Or do they feel like you’re sharing a lovely experience?

Helpful article: Remember the company you keep

Still can’t think what to post?

If you’re really struggling with what to post, why not use your audience to create the content for you?

User-generated content helps build trust. Simply ask your customers to share what they think about your products. Or ask questions that relate to your business or organisation on your social media channels and share the positive comments on your feed.

Helpful articles: What to post on Twitter, How to make the most of UGC

Less is more

Don’t forget that sometimes less is more, and getting the length of your posts right on social will help them to have the right impact.

If you write too much you’ll lose interest very quickly, but if you write too little you might not get your message across. Find out what makes the ideal post length on each channel here:

Helpful article: Sometimes less is more

Testing, testing…

Testing is important because different people will react differently to a post depending on the messaging used. You need to see which ones resonate with your customers.

You can try testing your images, your words, and your call to actions. They are all key areas of your posts that your audience will respond to.

To learn more, check out this helpful article:

Helpful article: Testing your content