Cotswold town’s high street to harness the power of digital

A Cotswold market town is putting its businesses under the online microscope to boost high street sales.

Through the town’s business forum, Chipping Campden will be putting itself under the scrutiny of the social media platform Maybe*.

A Business West business breakfast networking meeting on June 26 at the Cotswold House Hotel will be hearing from Maybe*’s commercial director, Nigel Jobson.

Mr Jobson will talk about how more customers can be attracted to the high streets of small towns like Chipping Campden.

Michael Allchin, the town’s mayor and Campden Business Forum member, said:

“For a small market town, we have got some challenges, in that all the shops are physically small…Overall, we are an attractive alternative shopping destination, with an interesting array of high-quality stores, including Robert Welch, Sam Wilson, Harts silversmiths, two jeweller designer makers, a hat designer maker, and bespoke printer-stationery maker.”

Polly Barnfield, Maybe* chief executive, said:

“The value of ‘place’ is vital to market towns like Chipping Campden. They represent the individuality and charm that we all seek.

Read the full article at Punchline