While 61.5% of all businesses in Lichfield have social media accounts, only 35% of those are active, meaning they have posted at least once on their social media channels in the past week.
Nevertheless, this social media activity has enabled the small city of Lichfield to reach number 22 in the social media rankings of all towns and cities in the UK. Lichfield has ambitions to climb into the top 10, and its within reach if more businesses increase their social media activity.
Some of the businesses contributing to the city’s success and well worth following include
Social media highlights from these fantastic businesses include:
Hunt & Gather makes great use of their Instagram account to highlight the outstanding quality of their handmade items. Well worth following to see their incredible craftsmanship.
Truly Creative is a real treasure trove of a shop, and they do a great job of posting a mix of videos and photos on their Instagram account, to capture the best of what they offer.
The Olive Tree restaurant has recently been closed for refurbishment, but their social media accounts have stayed open! They’ve been making great use of behind the scenes photos and glimpses of what’s to come when they reopen.
Bespoke in Lichfield make great use of their Instagram account to share posts from artists and creatives whose work is on sale in their shop. This builds a community feel around their social media as well as their store.
Beatbox Studios do a great job of using customer feedback in their posts. Let your happy customers tell the world how great you are!
Spellbound Bead Co engages their audience by sharing many behind the scenes photos. Tallulah the cat pops up in their feed from time to time, along with other animals that visit the shop!
McKenzie’s In The City is a superb restaurant in the heart of Lichfield, and makes good use of social media to show off so many of their beautiful dishes on offer, as well as highlighting special offers for customers to take advantage of.
Melbourne In Lichfield is a coffee shop with creativity, and their social media accounts reflect this! They include secret menu items hidden in their Instagram highlights for their followers to discover.
Stardust Costume regularly celebrates their customers across their social media channels, featuring them and the exquisite bespoke dancewear they have created.
The George Hotel uses its social media channels to show off the best of what they offer as well as interesting behind the scenes moments to engage their followers and entice people into their business.
The #WDYT campaign provides free social media benchmarking for 160,000 high street businesses in 1,300 towns daily. Find out where you rank today.