Selfridges offered their customers a different experience for Christmas 2018 and were rewarded with an 8% increase in pre-Christmas sales. This bucks the trend of some other High Street retailers and highlights how delivering great in-store experiences increases customers and sales.
The department store enticed people in with a Christmas Cabaret, confetti cannons, visits from Father Christmas, and choirs report the BBC Business News.
In Retail Gazette, Selfridges Managing Director Anne Pitcher said:
“We are delighted to have delivered such a strong performance over the Christmas period,”
“Our Selfridges Rocks Christmas theme and entertainment really resonated with our customers, both across our stores and online; our customers come to us for the unexpected and I feel this year we delivered just that.”
The Rocks Christmas theme continued across their social media platforms with bright and breezy posts highlighting both products and entertainment.
Their Instagram feed encourages shoppers to go instore and explore more …
Facebook was equally enticing…
Selfridges are ranked 41st in the Maybe* Social Media Index in London (January 11th 2019)
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