Lichfield is one of the smallest cities in the UK, and has a real community feel. Something that comes across when we see how their businesses are genuinely supporting each other through their social media channels. By mentioning each other and sharing how they are working together, they are increasing the reach of both businesses.
As a result of this collaboration, Lichfield has now climbed to number 22 out of 1300 UK towns and cities in the Digital Influence Index
The Digital Influence Index ranks 1,300 towns and cities in the UK, taking into account audience size, message volume and engagement. It measures daily activity that occurs across social media networks from a total of 150,000 high street business locations across the UK. The updated and improved Digital Influence Index now includes Twitter, Facebook and Instagram data.
Here’s a few recent examples:
- The Kitchen Shop used ground coffee from Melbourne In Lichfield, located just around the corner, when they held live demonstrations of their KitchenAid Coffee Maker during the Lichfield Food Festival.
- Melbourne In Lichfield returned the favour by sharing a post proudly displaying their delicious marshmallows in brightly coloured jars available from The Kitchen Shop.
- Melbourne In Lichfield also highlighted the tasty fruit loaf available at nearby Bore St Bakery in a recent tweet with the hashtag #lifeisgood.
- Truly Creative Designs celebrating having a delicious breakfast at nearby Faro Lounge before opening their beautiful gift shop.
- The Yoga Collective shared a cute yoga statue given to them by Deb at Melbourne In Lichfield.
Whether you’re a retailer or a shopper we would love to have you involved. Be sure to post and tag using #WDYT and #Lichfield and we’ll share your tweets across our channels.