How retailers are using digital innovation to increase footfall.

Retailers across the UK are trying innovative new ways with digital to increase retail footfall. Here is a round up of some initiatives across the country:


  • The struggling department store has partnered with Sweat Fitness to open a gym in store in Sutton with Manchester and Bristol to follow later this year. Shopping incentives will be offered to gym members which build the more that they visit the gym, including automatic enrolment into the store’s Beauty Club and cards to redeem against purchases.
  • Retail Gazette reports that The Sweat! partnership is part of Debenhams’ strategy to deliver “social shopping”. This forms part of the retailer’s wider Debenhams Redesigned turnaround scheme.
  • #WDYT highlighted Debenham’s desire to lead on ‘social shopping’: shopping as a fun leisure activity enjoyed with friends and family and shared via social media in May. However, we found this wasn’t the case for Debenham’s own social media channels with their pinned Tweet still on May’s Royal Wedding and negative comments on their Facebook posts.


  • Marks and Spencer has announced a partnership with True to drive forward digital innovation, writes Fashion United. The retailer aims to be the “most data-literate leadership team in retail”.
  • Steve Rowe, Marks and Spencer chief executive, says “Our partnership with True will give us unparalleled access to the latest innovations and technologies that have the potential to transform the way we operate and run our business”

  • #WDYT considers that to make the most of the new customer journey retailers will need to use their online profile to encourage customers to shop with them. By using online platforms like social media, blogs and search advertising retailers can determine who their customers are and market directly to them, using their in-depth knowledge of products to create exciting content.



  • The retailers in this Somerset town are working together to increase footfall. Data from footfall cameras in Burnham’s High Street show the number of people visiting the town centre has increased by 1.8% over last July.
  • Writing in a Chamber spokesman said:

“The Chamber is leading a successful ongoing project to bring more coach passengers into Burnham, while our shoppers booklet is being distributed across the region. We have a summer shop window treasure trail underway to encourage more people into our town centre

Burnham has a great range of independent shops, pubs and eating places to enjoy all the year round”

  • The Somerset town has climbed 11 places in the #WDYT Digital Influence Index in July, consolidating a phenomenal 201 place rise since March 2017. Burnham On Sea is now ranked at 570 out of 1300 UK towns and cities.


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