Stroud is currently ranked 46 from over 1,300 UK towns for Digital Influence – a great achievement for a town of this size. According to our data, over 85% Stroud retailers have a Twitter account and yet only 52% send a message every day – some retailers just have dormant accounts. The #WDYT campaign is all about encouraging Stroud’s retailers to be more engaged on social media which can lead to an increase in footfall to the town and signpost potential customers to a store.
Here’s recent highlights from some of the Stroud retailers who are active on Twitter
- We always know what’s going on at Bistro No.23 who use social media to tell us about their successful pop up evenings and even when they have a jug of Pimms on the go!
- Black Book Cafe have been using the hashtag #ThirstyThursday to promote their offer of buy one hot drink and get another free between 10am – 12pm but only if you say the magic two words!
- We love the colourful posts from Butterfly Ball – pictures of wonderful frocks, butterfly hair clips, crystals and sometimes just the view from the street. All these posts are great to look at and are often informative too!
- Why are we tempted to go into Cornflower and Calico? Because they have posted pictures of some of their fabulous items in store including picnic hampers, traditional brushes and pottery mugs.
- Shambles Market can be relied upon not just for providing an eclectic mix of stalls every Friday and Saturday, but also for sharing the social media posts from other Stroud retailers via their own channels.
- Star Anise Cafe keep us fully informed with what’s going on in the cafe with regular posts about what’s on the menu to various evening events that they host. It’s certainly a cafe with a social conscience.
- Absolute Kitchens direct us from Twitter posts to their blogs and other social media accounts as well as reminding us of what’s for sale in the shop including quality lighting.
- We weren’t surprised to read in the recent Muddy Awards (from online Cotswold lifestyle guide Muddy Stilettos) that nearly half of the 24 awards went to businesses around Stroud. These included Stroud Brewery, Salt Bakehouse, Made in Stroud and Stroud Wine.
All these posts are helping to drive Stroud’s position upwards in the Digital Influence Index and encourage footfall into the town. Tag your posts #Stroud and #WDYT and we share across our channels.