The Rugged Beard Company reaches out to over 8,000 new potential shoppers using #WDYT

#WDYT (What do you think?) used a small beard conditioning gift set from from The Rugged Beard Company to help grow their online audience and to help draw new customers to their Gloucester store.


  • 174 customers retweeted, commented, and liked the campaign on Twitter.
  • 5,727 impressions were gained on Twitter.
  • There was a reach of 1,597 people on Facebook.
  • There were 123 reactions gained through Facebook.
  • 78 likes and 66 comments were achieved through Instagram.

All of this was achieved in 14 days with a simple prize – a small beard conditioning set.

How did we do it?

We used the #WDYT social media audiences to promote a simple competition mechanic across Twitter, Facebook and Instagram.

  • @GLCardGlos tweeted about the campaign to their 4,712 Twitter followers.
  • @HeyWDYT posted onto their Facebook page, which has an audience of 4,694.
  • The #WDYT campaign was also shared with our 2,694 followers on Instagram.

To enter on Twitter, we asked shoppers to retweet our announcement and to follow both @RuggedBeardCo @GLCardGlos for the chance to win the gift set.

To enter on Facebook and Instagram, consumers had to to like and comment on the post. We also asked them if they would like to tag a friend to learn about the competition as well, helping to grow the reach of the campaign even further.

Improve your digital influence, footfall, and sales with #WDYT