Gloucester retailers have boosted their digital presence by 220%

With the first glimmers of Spring making their appearance, Gloucester retailers are showcasing new season fashion, fresh new colours, home accessory ideas and Spring menus and dishes to entice us.

Gloucester is holding its position at 12 in the Digital Influence Index. The number of retail businesses in the city using social media has risen by 220% since early 2017 driven by the #WDYT campaign. With this increased activity from stores, it is easier for shoppers to find the items they are interested in and be enticed into Gloucester to shop, visit cafes, restaurants, theatres and bars.

The #WDYT campaign aims to stimulate retailers to be more active on social media. Results of this National campaign which so far includes 14 town centres and over 1,500 retailers has demonstrated an uplift in digital conversion rates of 2% and physical footfall by over 20%. Read more about it here.

Here’s some recent highlights:

  • The Residents’ Weekend involved masses of offers at retailers, visitor attractions, cafes and restaurants. Click here for more details or visit the GLCard website.
  • #WDYT worked with The Candle Tree to promote a competition to win three beautifully coloured French soaps. This simple prize generated for the store an 11% increase in Twitter followers, a 30% increase in following on Instagram and a reach of 2,044 potential shoppers on Facebook. Find our more here.
  • The Easter collection by #WDYT – a showcase of Easter finds from retailers in Gloucester – enticed a reaction by many shoppers. “Absolutely love these! They would team up great with ripped denim shorts and oversized T perfect for festival season!” said one shopper about the Flowered Dr Martins from Cotters Shoes. See for yourself here.
  • Follow The Candle Tree on Twitter as a great example of how its done! Regularly tweeting and showcasing their wonderful array of candles, soaps, home items and cards from local artists. It’s a feast for the eyes and you can sign up for their regular newsletter too.
  • Kingfisher Treasure Seekers are an inspiring organisation supporting vulnerable and disadvantaged people to become ‘the best version of themselves’. Their work through TS Gifts and Cavern Glos is showcased on Twitter and you will love the ethically sourced range of gift ideas in their shop on Eastgate. Take a look.
  • The Strike a Light festival took place during March and they successfully used the #WDYT hashtag to help lift the profile of their event. Another event is coming up in April when Strike A Light presents multi-award-winning May-We-Go-Round? by The Hiccup Project, Thursday 26 April 7:30pm at Gloucester Guildhall see here for details.
  • Blue Bamboo are a new business to the Gloucester Docks area of the city. Their exciting concept is driven by the love of sport but there is something for everyone with this lovely space serving up great food, cocktails and beer. Follow them on Twitter for daily updates on what’s on.

A number of local stores continue to share their items using the #WDYT hashtag to help share their content further:

  • Follow Marinades Caribbean who bring their sumptuous warming Caribbean food to the Gloucester Farmers’ Market each week.
  • Follow TPS Gloucester for incredible deals on the latest perfumes including brands such as  Michael Kors and Versace.
  • Follow The Barn Owl Centre for information about their inspirational work with owls and find out how you could book an experience for you or an event to get up close to these special birds. See their collection of experiences here and add your thoughts for a chance to win one!

The #WDYT campaign is here to help retailers embrace the digital age by increasing their activity using social media. If you need help getting started or need advice on how to post more and with what content – just get in touch here: www.wdyt.org.uk/gloucester

Meantime keep posting and just add #WDYT and #Gloucester to your posts to help us spread the word.

Improve your digital influence, footfall, and sales with #WDYT