Rushcliffe Borough Council has commissioned a social media tool to help increase the digital presence of retailers on the high streets of its growth board areas across the borough.
The nationally endorsed #WDYT (What Do You Think?) campaign will give retailers in West Bridgford, Radcliffe-on-Trent, East Leake, Cotgrave and Bingham a chance to promote their goods and services through its targeted social media channels whether they sell on or offline, or both.
From total beginners through to advanced users of social media, the tool will allow business owners to follow quick daily tips to publicise their products and assist retailers in their respective towns to improve their digital influence and sales in that area.
Councillor Andy Edyvean, Portfolio Holder for Economic Growth and Business at Rushcliffe Borough Council said:
“We are very excited to be launching the #WDYT campaign in our Growth Board areas in Rushcliffe.
“Town centres are at the heart of our communities and this is one way that we are ensuring that they are provided with support to continue to thrive.
“Creating great places for our residents is a priority for the Council and this campaign will help promote and enhance what Rushcliffe town centres have to offer.”
The Apprentice 2017 candidate Elizabeth McKenna, who runs Elizabeth McKenna Flowers on Portland Road in West Bridgford is among those to sign up to the initiative:
“Any social media tool that can help boost sales to independent traders such as ourselves should be welcomed and I think #WYDT should be embraced by everyone who owns a business.”
The campaign was identified as an opportunity in the recently published West Bridgford Commissioners Report and following consultation with all growth board areas, it was agreed to pilot it in all five areas.
It has delivered results including a 22% week on week increase in footfall to retailers in Stafford and increased footfall in other towns across the country.
Piloted initially for three months, retailers can promote their products via the dedicated Facebook, twitter and Instagram accounts available.
Every day, retailers that sign up to the campaign will receive a quick tip, which takes under five minutes to implement, to immediately improve their social media influence and impressions to customers in their local area.
The Council will further support the campaign by regularly sharing #WDYT social media feed updates.
Local retailers in the growth board areas can sign up now at the link to get started or are encouraged to attend one of the campaign’s launch events:
- Thursday 29 March, 5pm to 7pm, at Bingham Library, Eaton Place, Bingham, NG13 8BE.
- Tuesday 3 April, 6pm to 8pm at Cotgrave Futures, Candleby Lane, Cotgrave, NG12 3JG
- Wednesday 4 April, 6pm to 8pm, Radcliffe on Trent, Grange Hall, Vicarage Lane, Radcliffe on Trent, NG12 2FB
- Monday 9 April, from 6pm to 8pm, East Leake Village Hall, Main Street, East Leake, LE12 6PF
- Friday 20 April, from 6pm to 8pm, Lutterell Hall, Church Drive, West Bridgford, NG2 6AY
The #WDYT team and officers from the Council will be on hand to answer any questions retailers may have including how to set up a Facebook, twitter or Instagram account.
Polly Barnfield OBE, founder of Maybe* and the #WDYT campaign said:
“Increasingly retail is a seamless journey from digital to physical. Without doubt, retailers have many challenges but we continuously see those that are proactive with their digital activity showing better trading results than those that don’t”.
“Customers are on digital whether retailers choose to be or not. If retailers are not where their customers are, they will sell less. The #WDYT campaign helps all retailers accelerate their use of digital channels to drive local footfall and sales.”