Retailers in Newport and Ryde are set to join the #WDYT (What do you think?) social media campaign in February to help increase footfall to their local high streets.
The Government-backed campaign has proven that there is a direct link between how digitally active a town is and their high street footfall. Other towns that have piloted the campaign have seen increases of up to 22% in local footfall traffic.
Councillor Wayne Whittle, Cabinet member for regeneration and business development says:
“As part of our ambitious regeneration plans for the Island, we are keen to emphasise the role of successful town centres in shaping the future of the Isle of Wight.
“This campaign is a trailblazing opportunity not only to engage shoppers with their local high street through social media, but also to support our local businesses in a very practical way to improve their business reach, their online presence and their digital influence with their customers.”
Support in using, or even setting up a digital presence is offered to local Newport and Ryde retailers as well as daily tips on making the most of social media. It’s also a chance to showcase all that’s available on the high street to shoppers via their mobile phones or computers, and includes offers and competitions.