County towns blaze a trail for shopping

Punchline Gloucester: Gloucestershire towns are punching above their weight and blazing a trail for getting shoppers back to the high street, using digital marketing methods.

Only the UK’s biggest cities, including London, Manchester, Bristol and Birmingham, rank higher than Cheltenham and Gloucester on the UK Digital Influence Index.

Cheltenham and Gloucester have digital influence in the top 12 of the country, ahead of cities like Leicester and Liverpool.

Gloucester and Cheltenham were the first places in the country to adopt the #WDYT  social media campaign. The government-supported campaign, initiated by GFirst LEP, demonstrates how towns that increase their digital influence also increase their physical footfall.

Read the full article at Punchline Gloucester.

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