The #WDYT (What do you think?) campaign is “all about closing the gap between online shopping and shopping in the high street.”

“Being involved with #WDYT has given me a different way of being involved with businesses.” Says Kevan Blackadder, Director of Cheltenham BID. “It’s given the town a more joined up feel.”

Since being involved with the #WDYT campaign, Kevan and the rest of the team at Cheltenham BID have seen first hand that one of the key benefits to #WDYT is that “it’s all about closing the gap between online shopping and shopping in the high street.”

Our results prove that an increase in digital influence can have a direct impact on footfall in any town. Kevan experienced this in Cheltenham and noted that “With #WDYT you can actually use the web to bring people to the high street.”

Like with many towns, in Cheltenham, before #WDYT there were many business owners and managers who weren’t using online marketing or social media at all. In fact, many businesses didn’t even have social accounts set up. One of the benefits to running a #WDYT campaign is the dedicated social media manager each town receives who will help get your town online and help train those retailers that need a little more support.

“It’s astonishing how many businesses of all kinds just don’t use social media to promote themselves. What #WDYT has done is show that with a few fairly easy steps they can start to engage and they’re actually using it now in a way they never would have done before. With #WDYT there’s a conversation going on that will help promote their goods and their products to a wider audience.” Kevan Blackadder, Director of Cheltenham BID.

For more information on how you can bring #WDYT to your town, sign up today.

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