Oxford and Banbury are topping the charts for Digital Influence in Oxfordshire. Oxford has risen 8 spots to rank 54 out of 1300 UK Towns in the Digital Influence Index. Banbury ranks highest of the county’s towns at 103.
Both Thame and Henley on Thames, with a strong tradition of independent retailers, feature at the bottom of the table showing real potential to further embrace Social Media and increase footfall.
A recent #WDYT pilot project in towns outside Oxfordshire revealed a clear link between increased digital activity and increased footfall. One town, Stafford has seen an increase in footfall of 22% since beginning their campaign in March 2017, along with an extra 76 businesses active on Social Media. #WDYT encourages retailers to take a photograph of one of their products every day and share it on Social Media.
|Town||Digital Influence Rank|
|Henley On Thames||487|
Being active on Social Media helps businesses appear more relevant to their customers and create a ‘buzz’ around their location. It is predicted that by 2020, 80% of retail purchases will still occur offline but close to 50% of these sales will be influenced by a digital interaction prior to purchase. In spite of this 74% of retailers nationally do not have a Social Media presence and 40% do not even have a website
Polly Barnfield OBE, CEO and founder of Maybe which compiled the data, said
‘With the increasing culture of online shopping, reviews and research, retail is now a 24/7 experience. Social media influences 74% of purchase decisions. Embracing these channels can reap significant benefits for both individual retailers and their combined towns and cities.’
Maybe* heads up a collaborative group of businesses working on #WDYT (What Do You Think), a campaign which helps retailers increase their use of social media and digital channels to drive local footfall.
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