Oxford and Banbury top Digital Charts

Oxford and Banbury are topping the charts for Digital Influence in Oxfordshire. Oxford has risen 8 spots to rank 54 out of 1300 UK Towns in the Digital Influence Index. Banbury ranks highest of the county’s towns at 103.


Both Thame and Henley on Thames, with a strong tradition of independent retailers, feature at the bottom of the table showing real potential to further embrace Social Media and increase footfall.


A recent #WDYT pilot project in towns outside Oxfordshire revealed a clear link between increased digital activity and increased footfall. One town, Stafford has seen an increase in footfall of 22% since beginning their campaign in March 2017, along with an extra 76 businesses active on Social Media. #WDYT encourages retailers to take a photograph of one of their products every day and share it on Social Media.


Town Digital Influence Rank
Oxford 54
Banbury 103
Witney 281
Abingdon 302
Bicester 339
Wantage 447
Kidlington 486
Henley On Thames      487
Thame 500

Being active on Social Media helps businesses appear more relevant to their customers and create a ‘buzz’ around their location.  It is predicted that by 2020, 80% of retail purchases will still occur offline but close to 50% of these sales will be influenced by a digital interaction prior to purchase. In spite of this 74% of retailers nationally do not have a Social Media presence and 40% do not even have a website

Polly Barnfield OBE, CEO and founder of Maybe which compiled the data, said

‘With the increasing culture of online shopping, reviews and research, retail is now a 24/7 experience. Social media influences 74% of purchase decisions. Embracing these channels can reap significant benefits for both individual retailers and their combined towns and cities.’

Maybe* heads up a collaborative group of businesses working on #WDYT (What Do You Think), a campaign which helps retailers increase their use of social media and digital channels to drive local footfall.

Fill in the form below to find out where your town ranks and how you can get involved…