Okay, you’ve set up your social media accounts – now what?

First of all, well done. Just by setting up your accounts you’re already ahead of the game. According to Loughborough University, only 26% of high street retailers have an online presence, so you’re off to a good start.

If you haven’t yet set up a Twitter account, don’t worry, we have a simple how to guide here. Read that, then pop back here for your next steps.

Next up:

You need to set some goals. Establish some parameters to operate within. Breaking any task up into bite sized pieces always makes it easier.

We’re loving this guide from Hootsuite. It’s a great guide for what you should aspire to. Granted, it might feel a little advanced at the moment, but, right now, all we want you to do is read it and then borrow their templates.

Next up in your lessons:

Photos. How to take a good one. We’ve got a great guide that holds your hand through the entire thing.

So, now you’ve got a plan. And you’ve got some great snaps. What next? Well, you need to start posting and sharing your photos every day. The more frequently you share your photos, the more often we can share them with our followers.

Here’s what you do:

Take a picture, share it on Twitter and make sure you tag #WDYT and your #Town. Before you know it, you’ll be building your digital influence. And if you don’t know what that is – don’t worry – we’ve got a guide to explain that as well.


Liked this? Then join the #WDYT community as we accelerate the evolution of places and high streets across the UK by increasing their digital reach.