HOW CAN DIGITAL MEDIA INCREASE FOOTFALL?
It’s all down to Digital Influence, which simply means how much people are talking about your town online. Our results prove that increasing digital influence can significantly impact footfall.
WHY IS DIGITAL INFLUENCE IMPORTANT?
Research shows that 80% of all transactions will still be offline by 2020, but 46% of those will be affected by a digital influence. However, right now up to 74% of retailers are NOT using digital media to drive local footfall. Embracing digital media NOW will ensure your town remains relevant and able to attract new shoppers. Our data proves it.
WHERE DOES YOUR TOWN RANK?
We can tell you exactly how your town ranks against 1,300 other UK towns and who is contributing most and least to your ranking.
SIGN UP TO THE WDYT CAMPAIGN
WHAT YOU’LL RECEIVE
We can launch a campaign in any town in the UK – please complete your details and we will be in touch.
- A designated social media manager to help grow your town’s digital influence.
- Daily ranking for your town and each of your retailers that can be matched to footfall data.
- Training and activity to get your town’s retailers digitally active.
- Every retailer in your town will have access to their own personal digital trainer that helps them engage existing shoppers and help them attract new ones to the towns every day through digital channels.
- Included is access for every retailer in your town to the campaign, which normally costs each retailer £5/week.
If your town is not yet involved with #WDYT, individual retailers can still get involved. Find out more.
HOW DO SHOPPERS GET INVOLVED?
Shoppers get involved with the #WDYT campaign through social media – engaging on town specific Twitter accounts and through Instagram and Facebook. By bringing the fun to where shoppers are, especially on social media, we help them not only discover new towns and new places to shop, but also provide a memorable and rewarding experience for them.
Here’s an example of how we’re reaching shoppers in Cheltenham through Twitter.