We encourage and support digital conversations with shoppers, retailers, towns and cities across the UK.

Every town and city across the UK is the sum of its digital parts, it’s the collaborative digital output that delivers footfall and sales. Places that grow their digital influence increase their attractiveness to shoppers. That’s why the #WDYT campaign exists. 



The #WDYT collaboration is led by the Maybe* team who are delivering the infrastructure and support for the #WDYT campaign and have created the UK Digital Influence Index.

They are working with a team of national companies to extend the reach and impact of the campaign across the UK.

GFirst LEP

GfIrst LEP, secured support for the initial pilot from Department for Communities and Local Government (DCLG).

Local Data Company

The Local Data Company LDC is the UK’s leading data creator for the retail sector, working to link Digital Influence to High Street footfall.


Nominet, the UK domain registrar who through their .UK domain service are helping all retailers that have no website get online.

Trinity Mirror

Trinity Mirror PLC are providing local PR support and digital training for all participating towns and businesses to increase their digital skills.

Digital Mums

Digital Mums provide social media trained local mums who manage each participating towns social channels.


The British Independent Retailers Association provide support for independent retailers from all kinds of industries across the UK. 


The Association of Town and City Management is a respected voice for town and city management at both a European and wider global level.


The Association of Convenience Stores is the voice of over 33,500 local shops, supporting our members through lobbying, advice and networking opportunities.

Natwest ‘High Street Entrepreneur of the Year’

Polly Barnfield, OBE founder of Maybe* was shortlisted for the 2017 NatWest Great British Entrepreneur Awards in the ‘High Street Entrepreneur of the Year’ category.