Did you know almost half of the world’s population is on social media? For your business, it’s a quick and inexpensive way to reach current and potential customers.
Here’s a round-up of how social media can help grow your business:
People buy from people they like and can relate to
To connect with your customers you need to show who you are and build relationships – social media allows you to do this at scale.
Keep up your good reputation
By using social media you can find out what your customers are saying about you and deal with any negative feedback quickly.
Find new customers
You can find new customers online every day by posting great content. Use hashtags on Twitter and Facebook to attract potential customers, ask your customers to share your posts on Facebook, spread the word far and wide.
Learn about your own customers
Find out what your customers do and don’t like and adjust your strategy accordingly – don’t be afraid to ask your audience questions.
Watch your competition
Easily see what your competitors are up to from the comfort of your home – see what content they’re sharing and what is resonating with their audience to influence your own social media content.