#WDYT is thrilled that, following a year of working in partnership in Gloucester, GL Card has been recognised for their innovative GL Card scheme at the annual ATCM awards. During this year the number of businesses active on social media in Gloucester has increased by 220% and the city has risen from 50 to 12 in the Digital Influence Index.
The GL Card is a reward card scheme developed in partnership with Maybe*, the Local Data Company and Rewarding Visits. Co-sponsors are Gloucestershire Live, Eastgate Shopping Centre, Gloucester Quays, King Walk Shopping Centre and Stagecoach West. It is a digital system with a physical card which connects users with retailers and attractions. The GL Card communicates with the VoucherPoint kiosks stationed around the city with digital signage. A mobile app also can be scanned to gain access to offers.
#WDYT has worked with GLCard to reach out and support Gloucester retailers with particular emphasis on the many independents in town. #WDYT encourages businesses to use social media to engage with customers and drive footfall.
Gloucester’s Digital Influence:
- After Gloucester joined #WDYT the city rose from 50th to 12th out of 1300 UK Towns and Cities in the Digital Influence Index. The city has maintained this position throughout the year despite hot competition from Cardiff and Liverpool.
- The number of businesses active on Social Media in Gloucester has increased 220% from 165 to 528.
- 50 retailers have been involved with WDYT and 14 competitions have been launched to engage shoppers. In November a competition to win a £25 voucher at lifestyle clothing retailer Raging Bull reached 9000 new shoppers on social media.
- Since #WDYT became involved, the number of GL Card followers has risen from 1000 to just over 5000.
Emily Knight, Business Engagement and Support at Marketing Gloucester said: “working with both Rewarding Visits and Maybe* I have found that to keep the high street going, the digital presence of retail, businesses and venues is crucial. The GL Card is a great example of where the businesses are bridging the gap between digital scene and the physical high street ”
Gloucester businesses are seeing the benefits too:
- Blue Bamboo launched a year ago in Gloucester Docks. The bar used the #WDYT hashtag immediately to help spread their word. Blue Bamboo understand the importance of social media to keep the busy bar front of mind as customers choose their venue for a night out.
- The Candle Tree is an independent retailer selling beautifully scented candles and general home decor. The George Street store have run several very successful competitions to help them raise awareness in Gloucester. The Candle Tree have impressive social media presence. They set up their own online shop to extend their customer reach and regularly blog with behind the scenes stories.
- Gift shop TS Gifts is part of KingFisher Treasure Seekers. TS is an organisation supporting vulnerable and disadvantaged people to become ‘the best version of themselves’ and has blossomed this year. #WDYT has been pleased to amplify their posts using the #WDYT hashtag. Don’t miss their Festival this summer on the 28th July which promises to be a fantastic day for everyone.
Polly Barnfield, OBE, founder of the WDYT campaign says “Digital is about providing the tools to make the physical experience more agile. There is a new customer journey and retailers have a new task to deliver that customer experience. Gloucester have been exemplary in supporting their businesses through this process and the results they are beginning to achieve speak for themselves. Consumers now demand remarkable experiences – not the same experience everywhere. Gloucester are actively working on delivering that”.
The #WDYT (What do you think?) campaign exists to encourage and support digital conversations with shoppers, retailers, towns and cities across the UK and is working with GLCard for Gloucester on @glcard.