The updated and improved Digital Influence Index now includes Twitter, Facebook and Instagram data. This means it more accurately reflects the Digital Influence of over 1300 UK Towns and Cities. We have found some interesting winners and losers in the index this week.
This week’s highlights – who’s moving up?
Several towns across the country are performing particularly well this month:
- Newbury has risen 40 places from 216 to 176.
- Stockton-on-Tees now ranks in 147th place following a climb of 49 places.
- Slough rose 37 spots to 153.
|data generated: 18th Dec 2018|
What is the Digital Influence Index?
The Digital Influence Index ranks 1,300 towns and cities in the UK, taking into account audience size, message volume and engagement that occurs across social media networks from a total of 150,000 high street business locations across the UK. Measuring daily activity gives Maybe* information on current retail and digital trends.
- The Berkshire town has made big steps to reverse a 118 place drop last year to climb 40 places in the last month . With 64% of local businesses active on social media, Newbury has the potential to rise even further up the Digital Influence Index with the support of @visitnewbury and the @homefront1940 town centre takeover in September.
- There is uncertainty over the future of the Kennet Centre as reported in Newbury Today with plans for a restaurant quarter put on hold.
- B The Lifestyle Shop recently opened in Newbury and the independent shop has made a great start on Facebook and Instagram. The lifestyle store shares news along with wonderful images.
- The number of Stockton-on-Tees retailers active on Digital has increased 142 to 145 since the beginning of May 2018.
- Recent events such as Supercar Saturday, Tees Regatta and Stockton Stages Music and Comedy Festival encouraged crowds to flock to the town and Stockton Council leader Bob Cook is optimistic about the future:
“It’s been as much about hosting events, celebrating heritage and creating pleasant spaces as it has been about shopping…We’re also very fortunate to have a thriving Stockton BID, in which town centre businesses are effectively investing their own money to make it a better and more attractive place. The BID is critical to the town centre’s success.”
- Local businesses supported Stockton Stages Music and Comedy Festival sharing news extensively on their social media feeds, including Ivy House Bar who hosted a satellite stage
- The Berkshire town fell 65 places last year, but has recovered and climbed 37 places from to 191 to 153 since May .
- 14 independent businesses in Slough are active on Social Media,
- One of the independents, Mori Japanese Restaurant post news, images and their mouthwatering menu on Instagram.
And who’s moving down?
Of course, each week there are some towns that move down as well. Here are this week’s noteworthy changes and why:
- High Wycombe, Basildon and Wilmslow have slipped down the Digital Influence Index. High Wycombe has fallen 61 places to 198, Basildon 26 places to 183 and Wilmslow has dropped 21 places to 186.
- A more in depth look at the Place Report for High Wycombe shows they have lost five active retailers on social media reducing the number of posts created by 2978 in the last month.
Polly Barnfield OBE, CEO and founder of Maybe* who compiled the Index, said
‘We see a clear link between digital activity and physical footfall. Shoppers increasingly start their journey online. Every town and city in the UK is a sum of its digital parts. From what we see it’s key that businesses become more pro active on social media. That is frequently the start of their digital journey.’