Towns and cities across the UK are trying innovative new ways to increase retail footfall. Here is a round up of some successful initiatives across the country.
- The Chamber of Trade and Commerce organised a ‘spot the odd item in the window’ competition over Easter. Forty town centre businesses displayed items in their windows which they did not usually sell and the public were invited to find as many as possible.
- Writing in BurnhamOnSea.com a Chamber spokesman said:
Hundreds of people took part in the competition, which is always a lot of fun and attracts visitors into our town centre.
The Chamber believes Burnham has a great range of independent shops and the competition encourages people to explore our shops in the town centre.
- The Somerset town has climbed a further 31 places in the #WDYT Digital Influence Index last week, consolidating a phenomenal 224 place rise since March 2017. Burnham On Sea is now ranked at 547.
- Shops are opening and expanding with shoppers in Banbury, Oxfordshire queueing outside independents reports Leigh Sparks in Stirling Retail .
- Businesses are encouraged to share units, a successful ‘pop up shop’ programme has created a pipeline of retailers ready to move into empty units and workshops are promoted in a #morethanretail scheme.
- Banbury rose nine places up the #WDYT Digital Influence Index last week to 82nd. This places them above Stratford Upon Avon at 92 and High Wycombe at 139.
- A new national centre for digital retail innovation will occupy the first floor of Gloucester’s Eastgate Shopping Centre says Business and Innovation Magazine.
- The UK Digital Retail innovation Centre (UK:DRIC) will be where retail entrepreneurs can engage with shoppers to test out their technologies, along with a centre for upskilling retailers in new and developing retail technologies and methods. For example from robot assistants to 360 degree virtual mirrors.
- Gloucester retailers have embraced #WDYT and are part of a growing #WDYT National Campaign that is helping High Streets increase their footfall through digital activity. As a result Gloucester has held strong in 12th position in the #WDYT Digital Influence Index