How independent retailers can get their content seen on Facebook

It’s no secret that every business struggles to keep up with Facebook’s ever-changing algorithm. Just when you think you’ve nailed it and you’re seeing engagement on your posts, Facebook switches up their rules again.

Right now Facebook is determining which posts to display on users’ timelines by the quality of the comments and interactions or ‘reactions’. This means you need to engage your followers in a meaningful conversation in order to be viewed more favourably by Facebook.

Ask questions about your products, inquire after your shoppers’ views on trends, or ask them to share their experiences with your brand. The more detailed their responses, the more favourably Facebook will treat your brand.

The top ten ways you can get your posts seen on Facebook:

  1. Ask questions
  2. Use images
  3. Go behind the scenes
  4. Show your shop’s personality
  5. Measure your posts performance and reproduce what works
  6. Share your customers content
  7. Keep your posts simple
  8. Use a consistent voice and post useful content
  9. Celebrate your customers
  10. Have fun

Here’s how you can get started:

Post a picture of your favourite item from your store and ask your customers a question about the item such as ‘What do you think of the colour?’ or ‘Where would you put this in your home?’.

As more customers respond to your post, the better are your chances of it being seen by new shoppers. Remember to reply to your customer’s comments, even if it is a simple thank-you. 

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