Gloucester’s Digital Influence conquers the Beast of the East

Photo by Jason Smith from Twitter

Like many city centres, it’s been a tough period for Gloucester’s retailers as the weather hit the high streets forcing shops to close and lose valuable trading hours. However many independent retailers remained engaged with their customers, whatever the weather, via social media to build interest in Valentine’s Day, The Folk Festival and Mother’s Day. All this posting has kept Gloucester at an impressive 12th position out of over 1,300 towns and cities in the UK Digital Influence Index.  

Every town and city across the UK is the sum of its digital parts. With the collaborative digital effort of Gloucester’s retailers, more shoppers will be enticed into the City to take a look and shop the streets. Our #WDYT campaign aims to encourage and support digital conversations with shoppers, retailers, towns and cities across the UK.

Here’s some of the highlights this month:

  • #WDYT used a set of mugs from Next to help grow their online audience and draw new customers to their stores. This resulted in a reach of over 18,000 potential customers in less than a fortnight.
  • Tabitha Talons has joined the #WDYT campaign promoting her nail treatments and special offers for Mother’s Day treats.
  • Cotters Shoes have jumped on Twitter to share their range of fabulous shoes from many different brands. Take a look and give them a follow.
  • Sara Da Silva Sport Wear, a Gloucester based business, is working with #WDYT to drive conversation and engagement with her brand. As a result she is designing a purple leggings to meet demand! Read more here.
  • Valentine’s week was celebrated with tempting posts from The Candle Tree, So Thai Restaurant, TS Gifts, The Perfume Shop, Veranda Lounge and The Warehouse Climbing Centre. Take a look at our Moment.
  • The Folk Festival came to Gloucester during February, hosted by many of the City’s favourite independent venues including The Cavern and Cookes Cafe.
  • So-Pie Gloucester has been able celebrate #BritishPieWeek with a show of all their best pies.
  • Take a look at the retailers and shopping centres including Kings Walk, Eastgate Centre and Gloucester Quays who use social media to shout out about their Mother’s Day offers and suggestions. See our round up here.

If you would like to know more about becoming involved with our #WDYT campaign, or need some help in setting up a Twitter or Instagram account, we are in the centre of Gloucester on 22 March from 10am-12pm. If you’d like us to drop in, please email [email protected] 

#WDYT Gloucester Walk Around

Featured image from @JasonIJSmith via Twitter. 

Improve your digital influence, footfall, and sales with #WDYT


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