When used correctly, digital channels can drive huge amounts of traffic to physical locations. You need to be able to reach your customers wherever they are – on mobile, in-store or online – here are three proven ways to drive foot traffic to your store using digital channels:
1. Click and collect service
Giving the customers the option to collect in-store gives them control of when they pick up their delivery and avoids delivery costs. Although the initial cost of setting up a click-and-collect service may seem daunting, for small and medium businesses there is generally a low-barrier cost to entry. The service gets customers back into your store, where you can try and sell them further items.
2. Exclusive in-store promotions
If you have in-store promotions happening hit up your customers via email and let them know. Think about offering exclusive in-store only deals to encourage customers to visit. If you’re holding an event, send out an invite via email to let your customer base know. These may seem like simple tips, but they are proven to increase your footfall.
3. Make sure you’re listed online
The first step to getting customers is having a great brand and product, the second is letting them know where to find you online and offline. Search Engine Optimisation is often known as the ‘dark art’ of digital marketing and can put business owners off trying to get their business noticed online. However, there are some very simple, free and important steps you can action to make it easy for customers to find your business online. Here’s how to get your business listed on Google.