Rise in footfall & Digital Influence Index for Burnham-On-Sea

Burnham-On-Sea has seen an increase in town centre footfall over the Christmas period, according to Burnham-On-Sea.com. The Somerset town has also risen 196 places in the national Digital Influence Index to 575.

  • Footfall counters in Burnham-On-Sea town centre show there were 5.8% more shoppers in the High Street during the run up to Christmas than the year before.
  • The number of shops in Burnham-On-sea active on social media increased by five from the previous year.
  • Neighbouring Weston-Super-Mare rose 38 places to 151 in the Digital Influence Index.

Gary Stacey of John’s Shop said “We’ve been very busy – the final days before Christmas were awesome! Our trade is well up on last Christmas.”

John’s Shop generates considerable interest on Facebook and Instagram. They shared an Instagram photo before Christmas highlighting their popular Game of Thrones range.

Jax-Gardiner White at Gardiner-Whites greengrocers said “It was an amazing first Christmas for us. The local support has been marvellous and has surpassed our expectations.” A customer obviously agrees as they shared a photo of their shopping on Instagram.


Polly Barnfield OBE, CEO and founder of Maybe* who compiled the Index, said

‘We see a clear link between digital activity and physical footfall. Shoppers increasingly start their journey online. Every town and city in the UK is a sum of its digital parts. From what we see it’s key that businesses become more pro active on social media. That is frequently the start of their digital journey.’


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