Tewkesbury is ranked 52 in the UK Digital Influence Index from over 1,300 towns and cities. It has climbed a staggering 363 places in the past year and is now placed above larger cities such as Worcester and Truro – quite an achievement for a town of this size.
It’s the use of social media among Tewkesbury’s retailers that’s keeping the town in its elevated position in the Digital Influence Index. Despite the setback of having to close shops on a critical Christmas shopping weekend due to a burst water main, retailers used social media to announce when they were open again. Throughout December, many retailers shared festive pictures of fabulous gift ideas and are still active on social media to help boost footfall to the town in 2018.
Recent highlights include:
- Engall Castle effectively jumped on the #NationalTriviaDay hashtag with an historic fact about its beautiful Grade 1* building which dates back to the 1400s.
- OMmaZing Chocolates used twitter to promote their gorgeous handmade chocolates with a reminder that they offer a mail order service too.
- First Choice Recruitment used some great gifs and pictures to convey feelings of back to work and the cold weather.
- Tewkesbury Cookshop made use of a cold snap to tell followers about the benefits of slow cooking and the simplicity of making a hearty stew.
- High Street Dental used twitter as a reminder to look after your teeth and to promote dental advice blogs.
- Cotteswold Dairy sent New Year wishes via twitter with an announcement that the business is 80 years old this year. Congratulations!
- Coversure Tewkesbury incorporated social media in their quest to drum up fresh business for 2018.
- Cafe au Chocolat has been tempting us with fabulous photos of their bespoke chocolate gifts.