Independent, Cheltenham based shoe boutique, Keith Scarrott, tripled their sales during Black Friday and Cyber Monday with the help of the #WDYT (What do you think?) campaign.
Keith Scarrott offers some of the most beautiful and beautifully made footwear you could imagine, but when we started working with them they didn’t have a website that could sell their fantastic products. Since working with Keith Scarrott owner Sophie Scarrott, we have helped them:
Grow their list of email contacts.
Create and grow an online social media presence on Twitter, Facebook, and Instagram.
Turn those social media followers into increased footfall in store.
Increase sales – both online and offline.
How did we drive online and offline sales from Facebook and generate 48 shopper opinions at the same time?
Turning Facebook “likes” and “followers” into actual shoppers can be a challenge for many businesses. We have developed a proven methodology that makes this easy.
For Keith Scarrott we started by growing their Facebook audience. We wrote a compelling post and used our know-how for boosting posts to reach 8,500 potential new customers. From here we grew the number of people excited to engage directly over Facebook Messenger by over 100% in 24 hours.
Using our extensive know-how and Maybe* technology, we asked shoppers who had opted into engaging over Facebook Messenger to comment on a selection of Keith Scarrott shoes and offered them an exclusive 25% discount. The result was over £8,000 of online sales 48 shoppers comments and votes.
Additionally, over £1,000 worth of sales were from shoppers walking into the shop asking for the discount to be applied to their offline purchases.
How did we drive a massive increase in sales from email?
Helping to grow their email list was one of Keith Scarrott’s early requests. Every shopper that engages with a Keith Scarrott product through the #WDYT campaign is another shopper that the Keith Scarrott team can email or connect with directly on Twitter.
On Black Friday these shoppers were emailed a 20% off discount code. Within hours thousands of pounds worth of additional sales had been recorded. All thanks to #WDYT and Maybe* technology.