Ted Baker reaches out to over 12,000 new shoppers using #WDYT

#WDYT (What do you think?) joined with Ted Baker to help grow their online audience and to help draw new customers.


  • 1,048 customers retweeted, commented, and liked the campaign on Twitter
  • 8,224 impressions were gained on Twitter.
  • There were 503 reactions, comments and shares on Heywdyt’s Facebook
  • There was a reach of 3,802 people through Facebook.
  • 410 likes and comments were achieved through Instagram.

All of this was achieved in 7 days with a simple prize – A Ted Baker Makeup Bag.

How did we do it?

We used the #WDYT social media audiences to promote a simple competition mechanic across Twitter, Facebook and Instagram.

  • @heywdyt tweeted about the campaign to their 8,156 Twitter followers.
  • @Heywdyt also posted onto their Facebook page, which has an audience of 4,415.
  • The #WDYT campaign was also shared with our 1,676 followers on Instagram.

To enter on Twitter, we asked shoppers to retweet our announcement and to follow both @Heywdyt and @ted_baker for the chance to win a beautiful makeup bag.

To enter on Facebook and Instagram, consumers had to to like and comment on the post. We also asked them if they would like to tag a friend to learn about the competition as well, helping to grow the reach of the campaign even further.


Apply to be a featured retailer in the #WDYT campaign and increase your Digital Influence and followers.

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