An easy win for retailers on social media this Christmas

Christmas is one of the most important times of the year for retailers. Here’s how to leverage this key time of year even more.

One of the best ways to do this is to make Christmas shopping easy for your customers. Every day this week you need to share a mini gift guide – the best gifts for your various types of shoppers.

For example, if your shop sells gifts and homewares, you can share the best gifts for Mums, the best gifts for your boss, the best gifts under £10, the best gifts for grandparents, the best gifts for someone who has everything… the list is endless.

This is an easy Christmas win on social media.

Here’s a quick task for today:

  1. Pick an item from your store that is a great gift for a particular audience and take a photo of it.
  2. Post the photo with a description of who this item is for and why it’s great for that particular audience.
  3. Pick a new item and new group it’s perfect for every day.

For example, if you sell beautiful tea sets, you could write:

“Looking for the best gift for your kids’ teachers? This tea set from @whittarduk is our most popular and a great gift. #GiftGuide”

Make sure to include the link to the item so your customers know where to find it. 

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