Chapters Of Stafford gain a 169% increase in Instagram followers using #WDYT

#WDYT (What do you think?) joined with Chapters Of Stafford to help grow their online audience and to help draw new customers to their stores.


  • 234 customers retweeted, commented, and liked the campaign on Twitter
  • 5,612 impressions were gained on Twitter.
  • There were 228 reactions, comments and shares on Heywdyt’s Facebook
  • There was a reach of 2,044 people through Facebook.
  • 169% increase was achieved on Instagram

All of this was achieved in 6 days with a simple prize – The Book of Dust by Philip Pullman with a bag and poster.

How did we do it?

We used the #WDYT social media audiences to promote a simple competition mechanic across Twitter, Facebook and Instagram.

  • @StaffordTCP tweeted about the campaign to their 8,454 Twitter followers.
  • @Heywdyt also posted onto their Facebook page, which has an audience of 4,387.
  • The #WDYT campaign was also shared with our 1,637 followers on Instagram.

To enter on Twitter, we asked shoppers to retweet our announcement and to follow both @ChaptersStaffor and @StaffordTCP for the chance to win The Book of Dust by Philip Pullman with a bag and poster.

To enter on Facebook and Instagram, consumers had to to like and comment on the post. We also asked them if they would like to tag a friend to learn about the competition as well, helping to grow the reach of the campaign even further.


Apply to be a featured retailer in the #WDYT campaign and increase your Digital Influence and followers.


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