Ted Baker reaches out to over 17,000 new shoppers using #WDYT

#WDYT (What do you think?) and GLCard joined with Ted Baker to help grow their online audience and to help draw new customers to their stores.


  • 431 customers retweeted, commented, and liked the campaign on Twitter
  • 15,051 impressions were gained on Twitter.
  • There were 464 reactions, comments and shares on Heywdyt’s Facebook
  • There was a reach of 2,397 people through Facebook.
  • 279 likes and comments were achieved on Instagram

All of this was achieved in 6 days with a simple prize – a Ted Baker Bowtiful Pen.

How did we do it?

We used the #WDYT social media audiences to promote a simple competition mechanic across Twitter, Facebook and Instagram.

  • @GLCardGlos tweeted about the campaign to their 3,575 Twitter followers.
  • @Heywdyt also posted onto their Facebook page, which has an audience of 4,387.
  • The #WDYT campaign was also shared with our 1,596 followers on Instagram.

To enter on Twitter, we asked shoppers to retweet our announcement and to follow both @ted_baker and @GlCardGlos for the chance to win the bowtiful pen.

To enter on Facebook and Instagram, consumers had to to like and comment on the post. We also asked them if they would like to tag a friend to learn about the competition as well, helping to grow the reach of the campaign even further.



Apply to be a featured retailer in the #WDYT campaign and increase your Digital Influence and followers.

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