Case study: How Stafford became 23rd most digitally active town in the UK

#WDYT (What do you think) is a collaborative, business-led and Government-backed campaign that is accelerating the evolution of high streets across the UK. It’s helping towns, cities and high street businesses increase their “Digital Influence”.

Since Stafford Borough Council and Town Centre Partnership teamed up to launch #WDYT in Stafford in April 2017, footfall has increased every week by up to 22% and their ranking in the UK’s Digital Influence index has increased 97 places to the 23rd most digitally active town in the UK. This makes Stafford one of the fastest improving digital towns in the UK.

This Index measures the digital output of every retailer in the country and links it to place. Read all about the retailers in Stafford that are helping drive footfall to the town through their digital activities with the #WDYT campaign.

See how the retailers in Stafford that are helping to drive footfall to their town through their digital activities with the #WDYT campaign:

Afternoon tea from Red Lion Bradley reaches over 8,000 people

To raise awareness of Red Lion Bradley, we ran a competition offering an afternoon tea for two using the #WDYT campaign which reached over 8,000 people.



Hadleigh Jewellery reaches over 39,000 people using #WDYT

Looking for a way to engage their current social media following and reach a wider audience, Hadleigh partnered with #WDYT & Stafford News to offer a stunning Swarovski makeup mirror to one lucky winner.


Beautiful gains a 552% increase in followers using #WDYT

We asked followers to retweet & follow @BeautifulTDR for a chance to win a clutch bag. This achieved a fantastic organic reach of 5,200 people and received 570 retweets, likes and comments along with an impressive 552% increase in followers.



The #WDYT campaign ranks your town’s collective digital output daily against 1,300 UK towns. Get involved and we’ll show you how to increase your town’s ranking and enable your retailers to increase their digital skills and output.

Leave a Reply

Your email address will not be published. Required fields are marked *