Hobbycraft Stafford gains a 172% increase in followers using #WDYT

Hobbycraft are the largest arts and crafts retailer in the UK with more than 80 stores nationwide. With over 25,000 products for 250 inspirational activities and hundreds of exciting ideas, you’ll discover everything you need to get crafty.

Looking to draw in new customers to Hobbycraft Stafford and increase their social followings on the local Hobbycraft Stafford twitter account, Hobbycraft teamed up with #WDYT to offer a bright red sewing machine for one lucky winner.

Using the @StaffordTCP feed, which showcases Stafford’s local businesses, we asked followers to RT & follow @Hobbycraft_STA for a chance to win the fabulous sewing machine- the competition received over 1,000 retweets, with an also astounding 172% increase in Twitter followers. The competition was also posted on Facebook and Instagram which together received an amazing 1,930 pieces of engagement.





Liked this? Apply to be a featured retailer and increase your digital influence with the #WDYT campaign.



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