Why Cheshire needs to embrace Social Media

Analysis of the UK Digital Influence index reveals that only half of Cheshire’s high street businesses are active on Social Media.

A pilot project in 8 towns outside of Cheshire have taken part in the #WDYT campaign which has demonstrated a clear link between increased footfall and increased social media activity. One of the pilot towns, Stafford, have seen thirteen weeks of increasing footfall following the launch of the #WDYT campaign that asks each retailer to take a picture every day and share it on social media.

City Digital Influence Index rank Businesses active on social media % Businesses active on social media Digital Influence Index change
Chester 23 423 52 -10
Warrington 65 287 57 25
Crewe 144 178 55 -10
Wilmslow 153 114 61 -5
Ellesmere Port 157 211 69 -15
Widnes 168 122 61 -24
Altrincham 171 170 53 -9
Macclesfield 206 156 60 18
Northwich 248 99 64 6
Hyde 288 65 55 -2
Sale 295 88 53 -6
Nantwich 316 84 50 5
Runcorn 347 78 64 16
Winsford 383 47 68 7
Cheadle 430 92 47 -20
Sandbach 541 36 44 -21
Congleton 544 59 54 -33
Neston 574 22 36 -27
Knutsford 639 70 43 32
Frodsham 785 15 67 -10
Middlewich 788 11 64 -3
Dukinfield 886 4 100 -20
Stalybridge 908 13 54 -17
Alderley Edge 914 25 16 -15
Lymm 1027 14 14 -23
Tarporley 1035 23 17 -49
Malpas 1250 1 100 -17



This UK Digital Influence Ranking reveals that the majority of towns have a falling ranking, which means they are making proportionally less digital noise – which means potentially less High Street noise.

Being active on Social Media helps businesses appear more relevant to their customers and create a ‘buzz’ around their location.  It is predicted that by 2020, 80% of retail purchases will still occur offline but close to 50% of these sales will be influenced by a digital interaction prior to purchase.

Polly Barnfield OBE, CEO and founder of Maybe which compiled the data, said

[minti_blockquote]‘With the increasing culture of online shopping, reviews and research, retail is now a 24/7 experience. Social media influences 74% of purchase decisions. Embracing these channels can reap significant benefits for both individual retailers and their combined towns and cities.’[/minti_blockquote]

Stafford has seen footfall increase by a whopping 22% since implementing the #WDYT campaign in March 2017. The town has seen an additional 76 businesses become active on Social Media. This has helped to increase Stafford’s ranking in the Digital Influence Index, moving 79 places from 119th to 40th, making it the only town in Staffordshire that is increasing its Digital Influence.


Maybe* heads up a collaborative group of businesses working on #WDYT (What Do You Think), a campaign which helps retailers increase their use of social media and digital channels to drive local footfall.

Fill in the form below to find out where your town ranks and how you can get involved…


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