WHY HIGH STREETS NEED THE #WDYT CAMPAIGN

By 2020 80% of retail spend is projected to be OFFLINE. However close to 50% of that spend will be influenced by a digital experience. To draw customers in retailers need to reach them before they reach their front door – they need “Digital Influence”.

But there is a problem. Up to 74% of High Streets retailers across the UK do not have an active social media presence and 40% have no website at all. That means they can’t effectively influence offline sales. The #WDYT campaign exists to change that.

FROM THE HIGH STREET

See what the #WDYT campaign is delivering for participating towns, cities and retailers

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